Emmett Lee Dove of Va, Started promoting indie artists in early 2009. His love of music took him from heavy metal to hip-hop shows. Emmett Dove picked up the mantle of No Limit East and promoted the movement until his death in September 8, 2016.
The legendary entrepreneur, artist, visionary, father and philanthropist. Percy Miller Sr. aka Master P created the concept that was to boost independent artists from the East, West and North. The failure of many to keep the steam going created anger to Master P. Only until Emmett Dove's interest did the vis
La'Nardo Myrick Sr, aka Producer 9-0 meet Emmett Lee Dove in 2014 and created a partnership that promoted and distributed DFE Records and No Limit Forever East. With his digital distribution company, BGE Distribution, Producer 9-0 spread the globe with music from indie artists. He continues the movement that Master P and Emmett Dove started.
History - No Limit Forever East
Created in or around 1995, on the heals of Percy Miller Sr. aka Master P and his signing and the historic "80-20" deal with Priority Records. No Limit Records began a unprecedented run of success and wealth, with Percy Miller Sr at the forefront. No Limit Records would go on to produce over 30 million hit records and Master P amassing a wealth of over 300 Million dollars. With No Limit Records have so much success, indie artists flocked to the open arms of Master P. Enter the No Limit East division. There is debate among former No Limit artist like Fiend or present No Limit affiliates like Court Dogg as to the realness of No Limit East. East and West coast artists came to Master P for that No Limit Records hit making touch. It is well know that Master P has had an influence and hand in many careers. From business to comedy, Percy Miller Sr has touched it. With No Limit Records, the big names came to Master P such as Snoop Dogg, Wayne, Rick Ross, Dipset, Monica, E-40 and many more for collaborations and/or advice. No Limit East was beginning to be a haven for east coast and New York rap artists. Even though the division didn't have any official elements such as an office, staff or business structure, No Limit East was born. Silk Da Shocker lead the way and worked with many of the founding members. Empowering independent artists and allowing them a place to create music was the only function that justified the need for this division. The first group of artists on the No Limit East division were Afficial, Short Circuit and Slay Sean. Due to issues with hit record writer Slay Sean, the No Limit East division fizzled. Records that were to be released on the label like Beware of Da Doggs, Gone Awol by Short Circuit, Let's Ride by A-Lexxus, Porsha by Porsha, Ghetto Angel by Ms. Peaches, Let's Go to War by Two For One and others sat on the shelf. In 2015 Emmett Lee Dove of Va began to resurrect the label and concept of No Limit East. From conversations with Silk Da Shocker, Emmett Dove began to recreate the movement. Emmett Dove had created Dove Family Entertainment around the same time. DFE would be a launch pad for his crossover from heavy metal to hip-hop. He enlisted Tyrike Coleman to help promote the newly formed label. Emmett Dove was transitioning from rock to rap. His relationship with labels gave him access to many artists. He began recording with Chuck Stewart (Chukk Beezy), SilenQuay, Big Fell, Shellz 360 and others throughout 2013-2015. By 2016, Emmett Dove had worked with several indie artists, labels, radio personnel, promoters, DJs and other industry players to get No Limit East out into the music atmosphere. All with no official budget or direction for Percy Miller Sr. In 2015, Enter La'Nardo Lee Myrick Sr. aka Producer 9-0. He brought Dj Kenni Starr to Emmett Dove as a graphic designer who become the official DJ for No Limit East. With Tyrike Coleman aka Shellz 360 (who later changed his pseudo to 316, No Limit Forever East had a staff. By July 2016, Emmett had gotten 4 records distributed and promoted. French DJ Kenni Starr had records promoted thru the large Cash Back Mafia platform, Producer 9-0 assisted thru his 9.0 Magazine, 9.0 The Underground Radio and The Black Cherry Record Label provided digital distribution through his distribution deal with Symphonic Distribution and 316 assisted thru his large street promotion network. On September 8, 2016, Emmett Dove died. Even without the official support of No Limit Forever or the chief motivator of No Limit East (Emmett Lee Dove), the buzz is undeniable about the music that the division is and has created. Since Emmett Dove's death, La'Nardo Myrick Sr. has gathered No Limit East and put it into a solid business structure. With deals in place for distribution, promotion, and merchandising, the best is yet to come. Tyrike Coleman aka 316 aka Shellz360, John Immell aka John Vuitton and La'Nardo Myrick aka Producer 9-0 have all amassed over 3.5 Million in digital streams, radio play and digital sales. With 316 aka Shellz 360 being the 1st RIAA certified Gold artist for No Limit East, DFE and GBE. Master P has dedicated his life to motivating and empowering others and Producer 9-0 continues the same with No Limit East.
We thank you for learning about No Limit East.